The development towards mobile has been going on for quite some time now. In 2014 on SMX West (a search marketing conference in California, 2014) Google’s spam fighter No. 1 announced:
“I would not be surprised, if mobile search queries exceed desktop queries in the year 2015.” (Matt Cutts)On SMX Advanced (2014), Cutts said:
“If there is one thing I would leave with you tonight, it would be to prepare for mobile.” (Matt Cutts)
Both quotes have, ever since, been mentioned quite often. Google’s face in the industry has thereby made everyone aware of how important mobile is becoming and how much more important it will become in the future. If there is one message to be heard here, it must be:
Get your website ready for mobile devices and make them accessible for these!