Supercharging Your Joomla Business
Additionally, it’s extremely important that you have a good mix of different CTA’s which speak to people at all different levels of the buying process from visitors who are simply researching for information to visitors who are ready to convert into a sale. Having a wide range of CTA’s and offers is a great way to maximize visitor to lead conversions on your website.
With any of your call to actions make sure that you perform A/B testing on them to help refine and improve the successful CTA’s to maximize your click through rate. Create variations with different titles, colors/style, copy or speak to different customer needs and see how they perform against each other. Use this data to refine your CTA’s and over time, increase your conversion rates.
Take some time to create some premium educational offers which can be downloaded on your website and will educate your customers about the specific Joomla industry you operate in and the products and services you offer. The more educated a customer is, the more qualified they are because they will understand what Joomla is and why it’s such an amazing platform.
Additionally, hosting a quality blog with targeted topics on your website is an amazing way to drive traffic to your site. This blog should be strictly educational and informative with a little flair of industry news. Keep the sales pitches to a bare minimum and let your CTA’s convert the visitors coming to your blog.
Although they are important to offer on social networks, it’s important that you do not turn your facebook wall or twitter feed into a giant sales pitch. My own personal recommended formula for social media posts include:
Social media offers a great avenue for you to start building a brand personality with your client base. Make sure to post personalized posts which help establish this identity. This could be pictures from a vacation, videos of your staff party’s or pictures of your pets in funny clothing.
Create a systematic way that you can continually engage users who have converted on your website with a goal of continuously moving them down the sales funnel. If they converted as a customer, than start nurturing them into some other product or service. Again, keep your lead nurturing efforts mainly educational with a small hint of sales in order to not annoy leads and to continue to provide value to them.
Too many business owners and marketers skip over this step of the process and as a result end up spending way more time and energy on activities which are not converting visitors into leads or leads into customers. Trust me, it is well worth the extra time to setup tracking and monitoring the results of your marketing efforts. In the long run, it will save you a great deal of time, money and will help increase your conversion rates.
Creating a successful marketing plan for your Joomla business is not an overnight process and should be dynamic and always adapting. In this article we outlined only a few of the key marketing tips to keep in mind when planning your marketing strategy for your Joomla business. If you’d like to learn more about what elements are key to a successful marketing plan, a great resource is the free ebook: “The Essential Guide to Inbound Marketing & SEO”. Additionally, there's an article I wrote on Joomla Community Magazine that has additional information for how to create an inbound marketing strategy for Joomla developers, "The Ultimate Inbound Marketing Strategy for Joomla Developers".
I’d encourage you to post any comments or questions and I will be happy to respond.