How to drive more traffic to your Joomla e-commerce website and boost conversion
So ... after spending a good amount of time designing and creating your own Joomla e-commerce website, you believe it will bring a unique aspect to your potential customers and the community. But then a block suddenly slap you in the face and you realise, what’s next? How can you bring visitors to come to see your website and check out your products?
The truth is, after finishing putting together your online business, it's only half of the work done. The second half can be as much frustrating and also takes a substantial amount of time as the first half. And that’s the work of driving traffic to your website.
Most new entrepreneurs and marketers suffer at first where they don't have enough experience and knowledge to best perform the technique to drive website traffic.
That's where this blog comes in. You will find different ways and tips to help promote your websites to drive traffic and boost conversion in just a few seconds. And the clock starts NOW!
The importance of Website Traffic
"Why is website traffic important to your Joomla e-commerce website?" - a question that many have asked when they start their own online store. If your online business fails to attract visitors, a greater chance that it will not be found in the Internet Universe.
Traffic can be considered as the blood running in your Joomla e-commerce website "vein" that keeps it alive. Despite the attractive design, rich and informative content or having an appealing user interface, the business won't generate any sales or reach any strategic goals without a steady traffic flow.
Many entrepreneurs make a mistake in the beginning where they focus too much on creating a prodigious, content rich website but forget to find ways to present their stunning store to the audiences. And this is a fatal mistake that slowly drowns their online business.
An experienced business owner will find balance between the two.
How to drive more traffic to your Joomla site and boost e-commerce sales
By searching through the Internet, you can find a great sum of different ways and tactics to drive traffic to your website. And entrepreneurs and digital marketers are constantly looking for unique ways to drive more traffic and increase sales for the Joomla e-commerce website.
Following this mind set, let discuss these 6 tips, some of which you might or might not have heard/practiced, but in our opinion, these are the most solid and easy ones to implement.
Understanding your current Website Traffic situation
The very first step before making any adjustments or improvements regarding website traffic is to know your current traffic statistic. And Google Analytics is a good tool that could help you with it.
You can check out this article which shows you the step-by-step guide on How you can connect your Joomla e-commerce website to Google Analytics.
Google Analytics (G.A) is the most popular and powerful analytics software that allows you to analyze in-depth detail regarding your website’s visitors. It provides important insights that can help you to form the success strategy of your business.
However, Google Analytics provides a wide range of information and reports, it’s gonna be hard to find the one that suits your business the most. During the time practicing with Google Analytics, we have gathered with 3 different ways you can manipulate the tool to improve your Joomla website traffic:
- Improving traffic from sources that you're losing
- Improving the quality of your traffic from AdWords campaign
- Improving your traffic from search engines
You can check out this Google Analytics tutorial on how to improve your website traffic using G.A.
Optimizing your e-commerce site for search engine
There is a great chance that you have heard about this, probably more than enough, but I still put it in here for the soon-to-be or freshly new online business owner and the fact that, SEO is the ultimate factor that tremendously affects your Joomla e-commerce website’s traffic.
In case you miss it, Google has more than 200 ranking factors, this is an enormous amount of knowledge to comprehend if you want to SEO properly for your online business. Though, only 20% of those factors contribute to the overall ranking of your site. By sorting out these factors, you can improve your joomla site traffic by a whole sum.
I believe that this definitive guide to dominate Top #1 Google with your Joomla site will be valuable to you and your online business. It includes tips and actions you need to carry out in order to achieve high rankings in search engines.
Loading speed takes a crucial part in the process of driving traffic to your site
According to a kissmetric report, 47% of users expect your website to load in under two seconds and 57% of visitors will abandon your site if it takes 3 seconds or more to load.
Therefore, without further saying, you can see how important loading speed is to your website in order to drive more traffic and generate revenue.
There are different ways you can speed up your Joomla website such as:
- Choosing the the right Web Hosting Provider
- Enable Gzip Compression
- Enable Caching System
- Reducing redirect links
- Optimizing images
- Minimizing the use of blocking JavaScript/ Render-blocking CSS
- And the list goes on.
If loading speed is your priority concern, check out these 8 tips to speed up your Joomla 3.x website.
A well-planned content marketing strategy will go a long way
Content marketing answers your audience's questions. It helps you to gain trust from your audience, boost conversion rates, generate leads … With consistent and high quality content, it affects the decision-making of your customers more than any other technique. And before making any content, there will be a process carrying out the strategy. Below are the steps to create a suitable content strategy for your business:
- Identifying your target audience
- Looking for trends in the industry
- Setting up your marketing goals
- Researching keywords
- Generating informative and useful content and remember that, consistency matters
There are different extensions that you can choose from for better blogging on your Joomla e-commerce website. Check out our opinion on the 8 best extensions for Joomla blog website.
Social media and email marketing
In the vast world of Internet and online networking, social media and email marketing take a crucial part attracting traffic to your website.
It offers free exposure, brand recognition, lead generation and so on. With good practice and time to master the platform, social media and email marketing can be the fastest and most effective way to drive website traffic.
Always consider building your Joomla e-commerce website to be mobile responsive
Nowaday, everybody owns and uses smartphones and tablets. It is becoming more and more popular every minute. And this also affects the number of traffic coming to your website since as a result, more and more users will surf the Internet through their mobile devices.
Using a responsive design template will help you sort out this problem. It will help you save time and effort when creating your website as it will support you to adapt different screen-sizes and devices.
With our collection of over 70 Joomla templates, all are fully responsive, I'm sure that you will find a solution that suits your needs.
Final words
And those are the tips that I can share with you to help you drive more traffic to your online business. At first it seems to be a lot of work and hard to follow. But when you get a hang of it, I'm sure that you will enjoy every single minute practicing it and seeing your website traffic grow.
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